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Trade Catalogs

I am looking for the following South Bend Bait Company dealer trade catalogs.  These catalogs are roughly 8 x 10 in size.  Most trade catalogs will have a copyright date of one year prior to the fishing season (e.g., copyright 1925 for the 1926 fishing season).  If you have any of these for sale or trade, please contact me.

Early Trade Catalogs

The first South Bend Bait Company dealer trade catalog was issued in 1922.   A picture of the copyright 1922 South Bend Fishing Tackle Trade Catalog No. 45 appears on the right.   If you have any catalogs prior to this date, please contact me even if they are not for sale.  Obtaining access to information contained in these catalogs would be vital in assisting me with my research efforts.

...Catalogs of the 1920's Wanted

Dealer trade catalogs from the 1920's are difficult to find, but are full of valuable information about early South Bend lures and accessories.  Many feature pictures of counter displays and multi-pack lure boxes.  Below is a listing of dealer trade catalogs I need from the 1920s.  Featured on the left is the copyright 1925 dealer trade catalog for the 1926 fishing season.

Copyright
Year
Fishing
Season
Cover Description Number
1923 1923/24 Cover is similar to that shown on left with two bass half out of the water. No. 46
1924 1925 Cover is probably similar to that shown on left with two bass half out of the water. No. 47?
1927 1927 Cover is similar to that shown on the left with a man with outstretched arms with "Fish and feel fit!" at the top. No. 70

Catalogs of the 1930's and 40's Wanted...

The dealer trade catalogs from the 1930's feature some the most beautiful artwork ever used on South Bend catalog covers.  An example is the 1932 dealer trade catalog below.  Most dealer trade catalogs from this era have a copyright date of one year prior to the fishing season and also feature similar covers to the retail catalog issued for that fishing season.



Retail and Dealer Trade Catalog Comparison


5 1/4" x 6 1/4"

Copyright 1933 Retail Catalog

 

8 1/4" x 9 3/4"

Copyright 1932 Dealer Trade Catalog 

(1933 Fishing Season)

Copyright
Year
Fishing
Season
Cover Description Number
1941 1942 Cover will look similar to the 1942 retail catalog:

1942 retail catalog.JPG (23288 bytes)

No. 92

...Catalogs of the 1950's and 60's Wanted

Dealer trade catalogs from 1950 to 1953 have the same copyright year and cover art as the South Bend retail catalogs. After 1956, catalog quality and cover art diminish sharply on South Bend Bait Company dealer trade catalogs as the South Bend product line moved into the "modern era" of fishing tackle.

Copyright
Year
Fishing
Season
Cover Description Number
1952 1952 Same cover as the 1952 retail catalog C-102
 

Modern Era Catalogs Wanted:  1970 to Today

I am looking for South Bend catalogs dating to 1970 and later.  In late 1964, South Bend was purchased by Gladding so many of the catalogs bear the Gladding-South Bend name on the cover.   Today, the company goes by the name of South Bend Sporting Goods.   

Copyright
Year
Fishing
Season
Cover Description
1970 1971 Gladding South Bend Catalog (white with six panels on the cover)  No. 155
1971 1972 Gladding-South Bend  No. ?
1972 1973 Gladding-South Bend (Man with boy at sales counter)  No. 156
1976 1977 South Bend Tackle (Fishing Rods with brown background)
1977 to 1987 1978 to 1987 I need all catalogs with a copyright date between 1977 and 1987.
1989 1989 South Bend Rods and Reels
1989 1989 South Bend Terminal Tackle & Accessories
1990 1990 South Bend Rods and Reels (Family on cover with rods and reels in blue in upper left corner)
1990 1990 South Bend Terminal Tackle & Accessories
1993 1993 South Bend Rods and Reels
1993 1993 South Bend Terminal Tackle & Accessories
1994 1994 South Bend Rods and Reels
1994 1994 South Bend Terminal Tackle & Accessories (Maroon cover with man standing on dock in lower left corner)
1995 1995 South Bend Rods and Reels (White with black center photo of man fishing in the front of a bass boat)
1995 1995 South Bend Terminal Tackle & Accessories
1997 1997 South Bend Rods and Reels
1997 1997 South Bend Terminal Tackle & Accessories
1998 1998 South Bend Rods and Reels
1998 1998 South Bend Terminal Tackle & Accessories
1999 1999 South Bend Rods and Reels
1999 1999 South Bend Terminal Tackle & Accessories
2000 2000 South Bend Terminal Tackle & Accessories
2000 2000 Crystal River Fly Fishing Tackle
2000 2000 Hurricane Saltwater Tackle
2000 2000 South Bend Ice Fishing Tackle
2000 2000 Explorer Adventure Packs
2001 2001 South Bend Rods & Reels (Man standing in lilly pads holding a bass)
2001 2001 South Bend Terminal Tackle & Accessories
 

All photos and content copyright 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, and 2010  Marie R. Munson.  Please contact me at bbroreno@aol.com for permission to use any and all photos or content on this web site.   Links  to southbendcollector.com are welcomed.